Word: citro
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France changes Cabinets, constitutions and women's fashions faster than any major country in the world. But one French institution has remained almost as steadfast as the Eiffel Tower: the nation's favorite automobile. For 21 years, the Citroën has been the same familiar model, a low design well ahead of its time, with independent wheel suspension and front-wheel drive. Until 1951 it came in only one color-black; then it reluctantly added grey, grey-black and blue-black. Nevertheless, since 1934 Frenchmen have bought more than 1,000,000 Citro...
Last week, as Citroën displayed a radically new model in its showrooms, it made France's biggest auto news in years. Nicknamed the "Goddess," it has a long, duckbilled front reminiscent of the 1953 Studebaker, a plastic roof and half a dozen mechanical improvements, e.g., hydropneumatic suspension to keep the car on a constant level. The four-cylinder, 75-h.p. engine does 25 miles to the gallon and can get the Goddess up to 87 m.p.h...
...Citroën was still not satisfied; it plans to invade the U.S. by opening showrooms in Los Angeles and Manhattan...
...Playboy. Citroën was founded by puckish, pudgy André Citroën, playboy son of an immigrant Amsterdam jeweler, who turned out his first car in 1919. A big-scale munitionsmaker in World War 1, he converted from shells to cars, soon became the No. 2 automaker (after Renault) in the world's No. 2 automaking nation...
...Citroën threw money around on lavish living, promoted his cars in a manner unheard of in France. He organized a Citroën expedition to Central Asia, another across the Sahara Desert, and put his name in lights on the Eiffel Tower-280,000 bulbs winking in letters 100 ft. high...