Word: citro
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Even so, there were no smiles on the faces of the ministers and aides who emerged from the black Citroëns that filed through the gates of the Elysée Palace on the day after the election. "There was no triumph in Gaullist circles," TIME'S Chief European Correspondent William Rademaekers reported from Paris. "Instead there was a universal belief, unspoken but very much there, that an old Gaullist era had ended and a new uncertain period in French politics had begun. The election was a reprieve for the Gaullists, not a mandate...
...Rome and Paris on American Express tours are surprised to find that the greatest evils in the treacherous West are city traffic and the new platform shoes. Why, they demand, can't the Warsaw Pact disband its 94 divisions and beat its 21,000 tanks into new Volkswagens and Citro...
Another troubled situation is the four-year-old liaison between Fiat and France's Citroën, which are supposed to exchange technology and share plants. Amid rumors of boardroom squabbles, Citroën plans to sell additional stock, but Fiat General Manager Umberto Agnelli says that Fiat will buy none of it. As in the Dunlop-Pirelli alliance, neither side can move without the other's consent. Says Agnelli: "Our objectives are very ambitious-to produce the automobile of the future for a worldwide market." Citroën, he adds, has "failed to follow these objectives...
...Dunlop-Pirelli and the Fiat-Citroën difficulties do not mean that transnational alliances are bad. But the troubles do cast serious doubt on the concept of what Dunlop's Geddes calls "a marriage of equals." If the Europeans are to create many vigorous multinational companies, they will have to swallow nationalistic pride, aim for complete mergers and accept unified managements-like those of their American rivals...
...still they complain remarkably little about their drastically diminished status. "Actually," says an engineer, "I was going to come earlier. The only difference is that I would have had some money and now I am penniless." Smiles an ex-merchant from Kampala: "The only thing I miss is my Citro...