Word: citroen
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Dates: during 1920-1929
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...Ford and Citroen have made marvelous machines at very reasonable prices,'' said a Ministry of Agriculture statistician, "but until they invent a traction engine that can be eaten when it is past its usefulness, our good peasants will stick to their horses...
...standard Ford is a relatively "big car" to Germany with its four-horsepower Opel, to Britain with its 7.8-horsepower Austen, to France with its five-horsepower Peugeot and Citroen...
This is a war of cheap cars, Ford v. Chevrolet. There is a surprising dearth of such cars on the Continent. Citroen, leading continental mass-producer, cannot turn out a car that will undersell the Ford in France, though Fords cost 25,700 francs ($1,008), about double the American price. The cheapest Chevrolet model sells for 30,400 francs ($1,191). France's 45% ad valorem duty largely accounts for these prices. Even with this duty, it is estimated that General Motors' projected cheap car for the Opel Works could be sold in France at about...
...language, Anglo-Saxons have added the word "beefsteak."* Happenings of last week made it possible that the U. S. branch of the Anglo-Saxon family might also add the word "flivver' For Henry Ford was preparing to drive vigorously for the French market and to compete sharply with Citroen, the popular-priced French car which sells at approximately the same price ($1,000) in the French market as the least expensive of the new Fords...
...competition. Inasmuch as total French motor car production-both trucks and passenger cars-amounts to about 250,000 cars per year, whereas U. S. automobile makers expect a 1,000,000 increase over 1928 production, it is obvious that many a new Ford will be competing with Citroen sales...