Word: citroen
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Died. Andre Gustave Citroen, 57, French motorcar tycoon; of cancer; in Paris...
Societe Anonyme André Citroën was heavy on the Paris Bourse one day last week. In a fortnight the stock had tobogganed from 500 francs per share to 260. Andre Citroen, the bald, dapper little "Ford of France," was in swift financial waters. From one excited broker to another sped reports of a general creditors' meeting at the Bank of France. Finally the Agence Economique et Financiére, the Dow, Jones & Co. of Paris, rumbled authoritatively...
...learned that this great manufacturing concern, which does honor to French industry, has obtained all the financial backing necessary for operating. At no time has it ceased to be a good commercial proposition. With this financial aid Citroen will undergo reorganization, placing it in charge of more rational direction with the support and control of qualified experts...
...London Show last week is only a great and suave improvement on Henry Ford's ancient "planetary transmission" of immortal Model T. Last week the 8-h. p. British Ford was not pre-selective, had a gear lever of conventional U. S. type. From France came Andre Citroen's latest, a car with floating power"-by permission of Walter P. Chrysler who has leased the French rights of his moteur flottant to "The Ford of France...
This French expedition, backed by Motorman Andre Citroen, led by Explorer Georges-Marie Haardt, was headed for Peiping, China, 8,000 miles away. Before it lay deserts, wastelands, mountains no motor car, few men, had ever climbed. That was why, instead of rear wheels, the cars had tractor bands, why a heavy tanklike arrangement with auxiliary bands was mounted between the front wheels. On the expedition were a dozen men, including one American, the National Geographic Society's Dr. Maynard Owen Williams. For their use & comfort the cars carried stationery, typewriters, archives, maps, books, artists' materials, guns, ammunition...