Word: citroen
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...Cartel. "A cartel without Mr. Ford would be useless and hence we are forced to continue our present wasteful, extravagant methods in spite of the depression." So last week spoke Andre Citroen, Europe-bound, after explaining that unwillingness to cooperate on Mr. Ford's part had dashed his plans for an automobile cartel (TIME, Oct. 26).* Last week Ford's world 1931 production was estimated by the New York Daily Investment News at 800,000 cars, equal to the estimate for Chevrolet, greater than that of any other competitor. Also last week, a Ford wage-cut heralded...
...Accepting orchids from the Ford of France, "Let me tell you, M. Citroen, your nice car serves me well. I drive it all the time myself...
...motormen at the luncheon listened attentively to what M. Citroen had come to say: let there be an international cartel to limit production, eliminate too stiff world competition. Members of it would be the five biggest motormaking nations: the U. S. (80% of world production). France, England, Canada and Germany. Since many U. S. companies find in exports their margin of profit, and since the U. S. has lost ground abroad during the past two years, such a cartel might not be repugnant to big U. S. producers...
...suggesting a car cartel, M. Citroen said he did not propose to start an invasion of the U. S. market, merely wanted "a binding agreement which would prevent competition in such severe form that manufacturers would suffer." If it should materialize, the cartel would necessitate the formation of an export association in the U. S., could not affect competition in the domestic market...
...motorman commented publicly on M. Citroen's proposal. Directorates must ponder and decide...