Word: citroen
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Though an innovation among U. S. cars, "free wheeling" is a commonplace abroad. It is standard or optional equipment on a long list of cars including the Austin 12, Citroen, Humber, Chenard-Walcker, Renault. Studebaker, which also has announced a price-cut on its sixes, holds basic patents for its particular free-wheeling device...
...parts was raised (the Ford Francaise is made in France of parts shipped from the U. S. and Ireland), Ford would set up a manufacturing plant in France so enormous that its output would completely glut the French low-priced market, drive out of business such French firms as Citroen...
...Ford and Citroen have made marvelous machines at very reasonable prices,'' said a Ministry of Agriculture statistician, "but until they invent a traction engine that can be eaten when it is past its usefulness, our good peasants will stick to their horses...
...standard Ford is a relatively "big car" to Germany with its four-horsepower Opel, to Britain with its 7.8-horsepower Austen, to France with its five-horsepower Peugeot and Citroen...
This is a war of cheap cars, Ford v. Chevrolet. There is a surprising dearth of such cars on the Continent. Citroen, leading continental mass-producer, cannot turn out a car that will undersell the Ford in France, though Fords cost 25,700 francs ($1,008), about double the American price. The cheapest Chevrolet model sells for 30,400 francs ($1,191). France's 45% ad valorem duty largely accounts for these prices. Even with this duty, it is estimated that General Motors' projected cheap car for the Opel Works could be sold in France at about...