Word: citroens
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...French sure know how to treat a guy! Chauffeured Citroen limousines wherever you want to go (I hit the Louvre and the Eiffel Tower yesterday) and the food is really incredible. The tennis wasn't too bad either. I won my first match against an Argentine guy, but then lost in the second to an Australian in three sets. I played okay but final exams really tired me out, and its been less than a week since I finished. We're off to Spain tomorrow. I'll write soon...
...Britain's largest non-nationalized industrial firms, has been forced to go, hubcap in hand, to Harold Wilson's Labor Government for a five-year loan of $230 million or so to help it get over a severe cash shortage caused by plunging sales. Peugeot and Citroen have sought and received financial backing from the French government for a desperation merger. Italy's Fiat, hit by a sharp decline in sales, is struggling to unload an inventory of some 345,000 unsold cars. Meanwhile, a variety of troubles have overtaken the largest auto manufacturer outside...
...terribly excited." ∎ President Valery Giscard d'Estaing, 48, promised to give the French a relaxed political style when he was elected last May. Now the French are wondering what he meant. Recently, the satirical weekly Canard Enchaine reported that the President's Citroen had collided with a milk truck at 5 a.m. in Paris. Last week it claimed that he is a security risk, too often out of touch with his Elysee Palace office and the red button that controls the force de frappe. ∎ Then for the first time, the nation's respected liberal daily...
...prosperous. And it is no longer only the privileged who share the wealth. A decade ago, a skilled worker in France, Germany, Italy or Belgium was likely to have ridden a bicycle or motorbike to work. Today he owns-or is saving to buy-a Volkswagen, Fiat or Citroen. He is almost certain to have a TV set (black-and-white, not color). He almost certainly has a savings account; and if he is lucky, he lives with his family in new, subsidized housing-architecturally undistinguished, but more comfortable than picturesque squalor...
Because he has to speak out of myth, the mythologist can never interpret his object fully. Barthes himself speaks of a similar danger--that the mythologist may lose sight of the real object under all the interpretation. He may forget that the Citroen "is a technologically defined object: it is capable of a certain speed, it meets the wind in a certain way, etc." The total object, the sum of all its meanings, remains finally unreachable...