Word: citrus
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Dates: during 1950-1959
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...first time in his life, though all Israel called, Ben-Gurion would not heed. He had never failed it before: he went to Palestine in 1906, a boy of 20 from a little Polish village, to help drain the marshes and plant the citrus trees of the promised homeland. To further the Zionist cause, he became an editor and pamphleteer, then a corporal in General Allenby's army, which liberated Palestine from the Turks in World War I. He helped found Histadrut, Israel's largest labor federation, and became Zionism's John L. Lewis; he headed...
...crop, the co-op has blossomed into a huge pyramid with a base of 14,000 growers and an apex of hired managers who run the business. Not many of Sunkist's growers own more than 15 acres apiece. But together they market about 75% of all the citrus fruit in California and Arizona-28,600,000 boxes of lemons, oranges and grapefruit each year-and run a $500 million business. After all expenses in its '51-52 season, Sunkist returned to growers a total of $167 million, and the co-op expects an increase...
...heavy-set grower named Paul S. Armstrong. 61, who looks like a benevolent Buddha. As general manager of Sunkist Growers, Inc. since 1931, Armstrong has the job of coordinating 175 little packing associations, each with its own packing plant, setting advertising and research policies, and devising new citrus products...
Some of Armstrong's ideas have borne golden fruit. Sunkist was the first to can or bottle any kind of citrus product (orange juice) in 1933, and was the first to go into volume production for the retail market two years later. Today, Sunkist's processing business nets more than $36 million a year from juices and frozen concentrates. Even the waste is used to make such citrus byproducts as citrus pectins, citric acid and lemon oils. Florida grows more oranges, but California and Arizona have the lemon business practically to themselves. Sunkist grows 82% of the nation...
Suburbs & Smog. Nevertheless, the co-op has its troubles. Steadily growing industrial suburbs have cut some 30,000 acres off the California citrus growers' orchards since World War II, and California's oranges have been getting smaller over the past few years. Sunkist's researchers are at work on the orange mystery, trying to discover if it is the smog, the lack of rain, or some unnamed malady that stunts the oranges. But Sunkist's 14,000 fruit growers are sure that Armstrong and his researchers will lick these problems, as they have others...