Word: citrus
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Dates: during 2000-2009
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...Advertising studies in Martin Lindstrom's book Brand Sense suggest that although most contemporary commercial messages are aimed at our eyes, many of the emotion-triggering moments people remember on a given day are actually prompted by smell. And scents, experiments have shown, can evoke an array of sensations. Citrus notes, for example, are perceived to be energizing or invigorating, whereas vanilla can suggest warmth and comfort...
Those cities include Avon Park, Fla., a Citrus Belt community of 8,500 that may pass legislation similar to Hazleton's this week. Kennewick, Wash., will consider an illegal-immigration ordinance this week too. "The government's not doing enough," says Kennewick councilman Bob Parks, the measure's sponsor, who points to Barletta as his inspiration. "I thought, If this mayor has the guts to do this, I'm going to follow suit...
...April 1996 with Operation Grapes of Wrath. In that two-week campaign of air strikes, some 170 Lebanese civilians were killed. But that grim figure was reached after only five days of Operation Just Desserts, and the evidence of the destruction wrought on this hilly region of citrus orchards, tobacco fields and olive groves can be found in the teeming corridors of the Jabel Amel hospital...
Although Adidas has doled out millions to be the official sponsor at each World Cup since '94, Nike crashes the gate every time. In 1994, an unmarked van pulled up to the Citrus Bowl in Orlando, Fla., before a match, recalls Jeffrey Bliss, chief marketing officer for World Cup '94. The driver dropped off about 150 free Nike caps--JUST DO IT, BRASIL, they read--which soon became one of the hottest items at the event. In France, Nike's "Tour de Foot" caravan brought free clinics to some 50,000 kids around the country, and the company...
...judges, the contest came down to the Cookie Monsters’ shrimp tart with tomato basil and roasted vegetables and the Professionals’ mojito-marinade shrimp kebabs, potatoes with garlic and chives, and fresh salad with blueberries, strawberries, and citrus vinaigrette...