Word: citrus
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Dates: during 2000-2009
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CLEMENT: RHUM CANNE BLEUE Not all white rums are tasteless tipples. By using a single sugarcane variety - blue cane - Martinique's Clément created a super smooth liquor loaded with citrus, almond and floral flavors. See details at rhum-clement.com...
...town of Menton on the French Riviera, just moments from the Italian border. His restaurant Mirazur has a stunning hillside setting, housed in a vast Modernist, three-story white rotunda with 360-degree views of the Mediterranean. The produce of its steeply terraced herb-and-wildflower garden and a citrus grove make a huge impact in the kitchen. "I believe vivid improvisation is key," says Colagreco, who adds new dishes daily according to whatever's ripe for picking. He'll serve a langoustine flanked by barely cooked tiny yellow carrots and a minute fronded radish. Morels arrive with an ethereal...
...separate experiments, researchers were able to influence participants' behavior by exposing them to "cleanliness" in the form of a common cleaning agent's odor - in this case, citrus-scented Windex. It turned out that people who sat in a room spritzed with Windex were more likely to act fairly and charitably than those sniffing unscented...
...simple as an office investing more in janitorial supplies than in expensive and intrusive surveillance equipment to keep workers in line. Other olfactory researchers suggest, however, that perhaps it wasn't the clean smell that made people more virtuous in the new study, but rather the smell of citrus; that is, people may have behaved better because they smelled something they liked, rather than something "clean." "It could be simply that a positive smell creates a positive mood, which encourages positive behavior. You cannot conclude it is cleanliness per se," says Brown University psychologist Rachel Herz, author of The Scent...
...fart spray is a commercially available product. Incidentally, according to a psychologist who has worked with it in experiments, it is nearly impossible to rid upholstery of it. Citrus-scented Windex certainly makes for a nicer lab environment, which perhaps has something to do with Liljenquist's continued interest in this line of study. "Research on how to stay on the moral high ground and promote virtue," she says, "is something I find refreshing...