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...like? IFF's smell scientists have been studying the psychological and physiological responses evoked by fragrances since 1983, so they answered that question with research rather than poetry. They blended dozens of scent notes from flowers, herbs, plants and fruits and tried them on hundreds of test subjects. The citrus-heavy perfumes were consistently associated with joy, well-being and, well, happiness. Clinique Happy, which has earned a queen's ransom for Estée Lauder, went on to become one of the top five perfume launches of the decade...

Author: /time Magazine | Title: The Smell of Competition | 5/3/2007 | See Source »

...Israeli. They discarded Europe's deathly pallor and became bronzed, idealistic pioneers. Degania, which had been founded in 1910 by 12 Jews escaping Russian persecution, was the ideal. Its members were beset by malaria, cattle thieves and bouts of self-doubt. Yet they greened the stony hills with citrus groves. At night in the communal dining hall they argued passionately over the grand themes of the late 20th century: the individual vs. the group, women's rights, capitalism vs. socialism, religion. (It wasn't until last year that the kibbutzniks of Degania, ardent Zionists, voted to build a synagogue...

Author: /time Magazine | Title: The End of a Zionist Idyll | 4/26/2007 | See Source »

...MILLION to compensate citrus producers whose crops were destroyed and endangered by hurricanes Katrina and Rita...

Author: /time Magazine | Title: Why There's Shrimp in the Iraq Spending Bill | 3/22/2007 | See Source »

...career at Florida’s Vero Beach High, where he played quarterback and shortstop, Stoeckel was unaccustomed to such rejection. So the freshman they called “Stokes†did that next summer what any washed-up high school jock would do: he retreated into the citrus groves of central Florida to battle banana spiders and find himself...

Author: By Alex Mcphillips, CRIMSON STAFF WRITER | Title: BASEBALL '07: Back From the Brink | 3/20/2007 | See Source »

Still, apart from such staples, Café 150 is living up to its name. It never serves tropical fruits, and it has planted lemon and lime trees just outside to ensure local citrus. The restaurant grows many of its own herbs and makes its own ketchup. And last fall Café 150 jarred tomatoes and fruit so that even though it's March, Googlers can get a taste of the local harvest every day. Imagine that: a company as ostentatiously hip as Google canning fruit in its kitchens...

Author: /time Magazine | Title: Eating Better Than Organic | 3/2/2007 | See Source »

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