Word: citrus
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California's clothes cutters ran into the same trouble that the state's citrus growers had before they combined under the "Sunkist" brand. Each had good clothes but not enough money to advertise them nationally. In April 1944 they formed the C.A.C. to promote a "Made in California" label. It is now so highly regarded that many eastern firms are using labels that mention California...
...again proved itself, and food, in large quantities is getting to market. The meat situation has improved so rapidly that all rationing was lifted last week, and steaks are plentiful--for a price. And here the rub comes in. All food (except milk, which the French never had, and citrus fruits which are out of season) can be had, but for a price. The black market is king. But the strange thing about the black market is that it is not only a phenomenon of shortage but has also become an ingrained, accepted, and sometimes welcome way of doing things...
...springs of Jewish colonizing vigor, amply fed by the money of world Jewry, flowed out on to the desert. U.S. Jews have contributed almost $100 million to Palestine, invested $50 million more. The "hopeless, dreary, heartbroken land," which Mark Twain saw in 1867, was dotted with green fields and citrus groves...
...first 24 hours, the U.S. tie-up had jammed traffic on Mexican railroads, communicated itself to Canadian lines. Fortunes in ripening crops-lettuce at Salinas, citrus fruits at Redlands, vegetables in the Rio Grande Valley-faced destruction...
...work of running the new winery, along with Di Giorgio Fruit, has fallen on the heirs apparent to the fruit empire, four of the childless little king's nephews. All told, they boss dozens of enterprises (orchards in the Sacramento Valley, a cannery and 8,000 acres of citrus groves in Florida, a box factory in Oregon, etc.), which netted $4,212,000 last year...