Word: citrus
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Temperatures had been low for a fortnight in Southern California when one afternoon last week the Federal Fruit Frost Service sent out a warning that during the night the mercury would dive farther below freezing than it had for 24 years. Frantic men with torches went rushing through the citrus groves lighting great smudge pots, from which billowed smoke to protect the trees from frost. Before morning, temperatures in many places had fallen through the 18° mark set by the 1922 freeze which ruined half the citrus crop. A temperature of 16° was reported near Los Angeles...
...INSULT TO NOT ONLY EVERY NATIVE OF FLORIDA BUT A HOST OF FLORIDA'S BEST CITIZENS FROM NORTHERN STATES WHO CHOSE TO MAKE THEIR HOME HERE. IT IS CONCEDED HERE THAT MY JUDICIAL LEGISLATIVE AND EXECUTIVE RECORD OF 25 YEARS AND MY CO-OPERATION WITH THE CITRUS INDUSTRY AND CONSISTENT ADHERENCE TO DEMOCRATIC PRINCIPLES PLUS A HISTORICAL PIONEER FAMILY RECORD EXTENDING OVER 100 YEARS IN FLORIDA MAINLY CAUSED MY ELECTION. FLORIDA HAS BEEN HONORED IN BEING SELECTED AS THE HOME OF MANY SPLENDID MEN AND WOMEN FROM NORTHERN STATES WHOM YOU DUB PENURIOUS YANKEES BUT WHOM WE KNOW...
Significance- Simple was the explanation of Puerto Rican chagrin: 90% of the island's exports (chiefly sugar, tobacco, citrus fruits) go to the U. S. Most welcome of the island's imports are dollars from the U. S. Treasury. Independence would cut off both...
General Manager Armstrong booms the doctrine of advertising when it is needed, not solely when it can be afforded. He can justify his doctrine by the fact that citrus consumption rose through Depression when sale of many other fruits declined. A husky six-footer who entered the Exchange directly after graduation from the University of Michigan (class of 1915), he worked up through the advertising department, helped develop the orange-promoting Sunkist juicer, now urges, among other citrus uses, lemon juice as a hair rinse...
Next to petroleum, citrus is California's biggest industry. In the past half century some $2,000,000,000 worth of citrus fruits have gone to market, a figure larger than total California gold production since 1849. Outlook for the current citrus year in California is rosy, since Florida groves were badly frosted last winter...