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Already Kessler has fired several salvos at deceivers. First hit was Procter & Gamble. The conglomerate had received numerous letters from the FDA complaining about the labeling of its Citrus Hill Fresh Choice orange juice, which is made from concentrate. In April, Kessler instructed his inspectors to publicly seize 2,000 cases of the juice. Two days and many headlines later, the company, based in Cincinnati, agreed to remove the term fresh from its label. Soon after, executives at Ragu Foods of Trumbull, Conn., consented to drop the offending word from their Ragu Fresh Italian pasta sauces, which, like many other...

Author: /time Magazine | Title: The Fight over Food Labels | 7/15/1991 | See Source »

...convened in a Palm Beach hotel, nodded obligingly. "This is not the idle talk of a new commissioner," Kessler continued, to more polite nods. Then came the surprise. "Today the U.S. Attorney's office in Minneapolis is filing on FDA's behalf a seizure action against Procter & Gamble's Citrus Hill Fresh Choice orange juice," he said. "The use of the term 'fresh' is false and misleading, and it is confusing to consumers." The nodding stopped, the lawyers grew silent, and many began to wonder, "Who is this...

Author: /time Magazine | Title: The Man with the Plan | 7/15/1991 | See Source »

Swarming in numbers not seen since the early 1950s, voracious grasshoppers have descended upon Florida's Pasco, Hernando and Hillsborough counties, near the center of the state's $1 billion-a-year citrus-growing industry. Already the insatiable insects have infested more than 10,000 acres of citrus groves, hayfields and pine forests. "The grasshoppers are so thick that the ground literally moves," says department of agriculture spokeswoman Michele McLawhorn...

Author: /time Magazine | Title: Florida: Biblical Plague | 7/8/1991 | See Source »

...Eastern Europe, Moscow's deals with Havana are now on a hard- currency basis at prevailing world prices. Under a 1991 agreement worth $3.8 billion, the Soviet Union is to deliver 70 million bbl. of oil to Cuba and, in exchange, receive 4 million tons of sugar, plus citrus fruit, nickel and medical supplies...

Author: /time Magazine | Title: Cuba: Moscow's Cheap Date | 6/17/1991 | See Source »

...gone to bed and so has the Ziploc talking finger. But late night is when TV's hucksters really get humming. Amazing baldness cures and miracle weight-loss plans. Kitchen tools and anticellulite treatments. Self-help courses and get-rich-quick schemes. Stick around: you'll learn all about Citrus Miracle, a spray cleaner made from "100% natural oranges," able to wipe out everything from oven grease to carpet stains. Or share a few teary minutes with Richard Simmons as he travels the country getting testimonials from converts to his Deal-a-Meal diet plan. Or learn how fulfilling your...

Author: /time Magazine | Title: It's Amazing! Call Now! | 6/17/1991 | See Source »

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