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Last week Snow Crop took a drastic step to end some of its risks. It sold all its Florida processing plants (concentrated-juice capacity 14 million gallons a year) for $11 million to a growers' cooperative, the Florida Citrus Exchange. As a clincher, Snow Crop's boss, 60-year-old Charles W. Metcalf, quit his job and took over as manager of the concentrate operations. Under the deal, Snow Crop was assured of a constant supply of juice and hoped that most of its worries about gyrating orange prices would be solved...

Author: /time Magazine | Title: AGRICULTURE: Caught in the Squeezer | 11/19/1951 | See Source »

...Many of our agricultural products such as apples, citrus fruits, cotton, and tobacco depend heavily on overseas markets. The obvious step for other countries to take in meeting the United States threat to restrict their products is to impose counter-restrictions in retaliation...On balance, American agriculture will suffer from this provision...

Author: NO WRITER ATTRIBUTED | Title: The Protection Racket | 10/1/1951 | See Source »

...since the start of the $125 million-a-year frozen fruit-juice industry, California has run a bad second to Florida in producing the concentrates. Last week California's 14,500-member Fruit Growers Exchange decided to put its own "Sunkist" trademark on a full line of frozen citrus juice concentrates (lemon, lemonade, grapefruit, orange, orange-grapefruit). To sell the new frozen Sunkist juices the exchange picked an old hand at marketing frozen foods: John I. Moone, 38, founder and president of Snow Crop, among the top frozen-juice producers in the U.S. Moone resigned last week from Snow...

Author: /time Magazine | Title: Business & Finance: Frozen Sunkist | 6/25/1951 | See Source »

...million for agriculture, including $29 million for irrigation and $25 million to expand citrus crops, the country's most important export...

Author: /time Magazine | Title: SECURITIES: Israel's Independence Issue | 4/2/1951 | See Source »

...some of the lowest November temperatures ever recorded. Snow fell in Kentucky, Tennessee, Alabama and Georgia: the thermometer went down to 3 in Atlanta, 19 in Baltimore, 17 in Richmond, i below in Nashville, 17 in Charleston, 2 below in Asheville, N.C. Florida's oft-bedeviled 'citrus growers toiled with smudge pots in a battle to save their perishable crops...

Author: /time Magazine | Title: THE WEATHER: Trouble from the Sky | 12/4/1950 | See Source »

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