Word: ciulla
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...serendipitous meeting of art and commerce is "a big wow," according to Susan Ciulla, vice president of merchandising for office-supply giant Staples. She won't disclose sales figures, but Ciulla says the clock, which retails for $8.98, is already "the best-selling one Staples has in its mix." And its high profile in the movie might well give it a boost...
Joanne B. Ciulla, a visiting scholar at Oxford University specializing in ethics and a former post-doctoral fellow at Harvard, says she often writes her own studies in order to compensate for the short supply of Harvard ethics cases...
...teach at the B-School, "You don't have to know the subject. You just have to know the case method," says Ciulla. "One benefit is that professors can teach something they're not experts in. But on the other hand, people come in expecting to be taught by experts...
Cases which deal specifically with problems in business ethics, or those featuring women and minorities as subjects, for example, are often in short supply. While in most areas Harvard is "always turning cases out," says Ciulla, ethics cases, as well as those dealing with certain other specialized areas, are few, and professors often write their own in order to make new material available...
...Most of the last new ethics cases I've seen were mine," says Ciulla. "We need more ethics cases, and we need them on women, and we need them on Blacks. There are also no international cases worth anything." When Ciulla needs cases on international business, she says, she writes them with her foreign students...