Word: claddings
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Dates: during 2000-2009
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Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban--with a flute and a woven, cobra-filled basket--and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...
...Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...
...they had already matured, the 3,500 plants he was tending would have yielded some $8 million worth of pot--an investment worth protecting. In the fall, when scores of Mexican workers arrive to harvest and process the pot, shoot-outs occur between law-enforcement agents and camouflage-clad growers toting AK-47s. Sometimes the pot pirates mistake innocent tourists for thieves or cops. Last year kayakers on the Salmon River in the Klamath National Forest were held at gunpoint by traffickers, as were a hiker in the Sequoia National Park and hunters in Mendocino National Forest. Two years...
...goateed, denim-clad Takizawa isn't the only highbrow designer teaming up with street-fashion labels in a high-low endeavor that has rocked Japan's fashion scene. Last year, the icon of Japanese haute expression, Yohji Yamamoto, joined forces with Adidas to sell a new line of sportswear, tagged Y-3. This month, Puma will showcase its latest sneaker collaboration with Yasuhiro Mihara, Japan's version of a younger, spikier Manolo Blahnik. Ironically, the decision of these high-fashion designers to come down from their ateliers and mix with the skateboard set is less their own than the imperative...
...only for an instant. Soon, the “Mission: Impossible” theme cleaves the silence once more and the two black-clad figures who appeared earlier begin throwing toilet-paper streamers from the balcony...