Word: claddings
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Admit it. Even if it’s the only game you go to or you don’t even make it in, you don’t want to see the blue-clad Elis gloating at the tailgate. It’s team players like Dawson that will make sure you don?...
...Rangina gets a warm reception at Ghotair's lane. Children playing outside alert their mothers and elder sisters. Clad anonymously in the customary blue-pleated hijab, they head for Ghotair's hut, carrying shawls and tablecloths they have embroidered. Behind the dirty rag that serves as a front door, they give Rangina their work, for which she pays from the ngo's funds. (They are sold through a loose network of friends and family back in the U.S.) "It has changed our lives," marvels Ghotair. "We can get clothes for our children and milk powder for the babies." She points...
...Clad in a yellow bikini, Redd showed off the results of a 60-pound weight loss, emerging victorious from the Wednesday swimsuit preliminary. Gray drew raves for her violin performance, winning the talent competition for her group on Thursday night. She competed on a platform of music education...
...foreign traveler, this is precisely the attraction. You haven't been preceded by backpacking squads of gap-year Europeans; there are no sari-clad Swiss ladies or gentle Australian retirees asking directions to the nearest Ayurvedic spa. As a result the touts and taxi drivers are smiling, open-faced na?fs by the rapacious standards of India's tourism hot spots, and the infrastructure is gratifyingly nonexistent. All you get is unmediated India. And an awful...
...Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...