Word: clairoled
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...much as $155 million in the next three years in Britain alone, including ad revenue and record sales. In the U.S., Fox paid about $1 million an episode for American Idol's 25-show run, and such a sum seems very reasonable in retrospect. Ford, Coca-Cola, AT&T, Clairol and Old Navy, among others, have signed on as advertisers for this year's version...
...core brands are the foundation of P&G's makeover, its faster-growing, more lucrative beauty and health-care businesses--once considered the company's poor stepchildren--are providing the shine. That's why Lafley last year made P&G's biggest acquisition ever, paying $5 billion for Clairol's hair-care business. The beauty and health-care sectors together account for about a third of P&G's $40 billion in annual sales and could reach 40% within the decade. Most of Procter's next generation of billion-dollar brands will probably come out of this area, which includes...
...clearly feel bad for the players too. What doubtless keeps them from seeing the gaming public as a mass of self-defeating trash is that many of them play the same games they deal on their own free time. When asked if she ever plays, Annie, middle-aged with Clairol red hair, responds in hushed tones, "What the fuck else would I be doing here?" How demure...
Indeed, tea has become so popular that it's growing beyond the pot and showing up in everything from cosmetics to candles. Avon has a supersize tea bag for the tub; Kiehl's uses it in makeup, Clairol in hair mousse. The hipster set is buying Red Flower candle and tea sets. In August, Elizabeth Arden launched its Green Tea fragrance and body line. Upscale apothecaries stock Tea Thymes home and bath products, while mass-market drugstores are moving Coty's hit, Healing Garden's green-tea line...
...maybe some of you have a soft spot for a cold one. Be it a foamy Bud Lite or smooth, slithery seafood. Like a whiff of old-school Clairol Herbal Essence, one gulp of these brews can bring you back. (For a close-up on beer, tune in next weekend for The Crimson's exclusive look at the Head of the Charles weekend...