Word: clairoled
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Fashion-conscious Republicans know that it's better to look good than to feel good. So the folks at Clairol sponsored a "Freshen Up Lounge" where guests could see how they look in another hair color via color vision computer...
...powder rooms. It should be a meeting to remember. How will Nancy's homework compare with Raisa's recent English lessons? Will Raisa's hair, which was formerly hennaed in the salon of Moscow's exclusive International Hotel, match the brilliance of Nancy's, which is touched up with Clairol's Moongold and Chestnut? Will the Soviet First Lady return to the gold-lame sandals she wore in London in 1984? Will the American First Lady shock the world by wearing red, her favorite color, in Red Square...
...classic mistake was a shampoo test-marketed by Clairol called A Touch of Yogurt. As Robert McMath, chairman of Marketing Intelligence Service, a New York consulting group, points out, "People weren't interested in putting yogurt on their hair, despite the fact that it may be good for it. Maybe they should have called it A Touch of Glamour, with Yogurt...
...which airs daily from 8 p.m. to 6 a.m., E.S.T., is an expanded video version of Publisher Hugh Hefner's glossy magazine, minus the good writing. Ribald Classics presents softcore, soft-minded dramatizations of often less than classic tales in a visual style somewhat reminiscent of gauzy old Clairol commercials. Playboy on the Scene brings the monthly centerfolds to life, though not intelligent life, in filmed segments showing their phantasmagoric photo sessions (as Miss December dutifully undrapes for the 9th time, she purrs: "I'm a very touchy-feely person"). The two smirky anchors of Sexcetera . . . The News...
When women using Clairol's Nice 'n Easy hair-coloring kits want to get some expert guidance on exactly how much tint to apply, free advice is as close at hand as the nearest telephone. They simply call up the toll-free 800 number listed on an instruction sheet in the package and ask. Clairol is one of a growing list of firms that use AT&T's system of toll-free 800 numbers to foster good consumer relations. Says Jack Shor, vice president for public relations at the New York-based hair care, cosmetics and beauty...