Word: clairoled
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...making inland waves for fun and profit came to a young Phoenix draftsman after a stay on the California coast in 1965. It took Phil Dexter a year to build his first model -in his backyard-and another year to get it working the way he wanted it. Clairol Inc., which uses surfing as a motif to promote hair coloring, put up the two million for the project. Now, two years later, it includes a 20-acre Polynesia-style complex of palms and high-roofed South Pacific huts housing shops, concessions and picnic areas...
Outside the studio on 58th Street in Manhattan hovers a claque of middle-aged women, shuffling their sensible shoes and swearing that the guy is the greatest thing since Clairol. Next to them is a gaggle of teen-age groupies eating their hearts out because their hero is married, of all things. But, as one matron said to a groupie, "It's all right, dear -he's ours only for an hour...
...enlightened companies-among them Xerox, Hallmark, Bell Telephone and Western Electric-most advertisers still prefer to avoid controversial or specialinterest programs, and are happily led to the kind of show that provides the best frame for a sales pitch. Sometimes the frame and the picture merge completely, as when Clairol builds a beauty pageant around its commercials...
...assorted personages from 1960 to 1967. The 1960 picture caught my eye: Humphrey was very noticeably white-haired; now his hair is virtually black. Is this a New Dawn for the Vice President? Only his hairdresser knows for sure. Come to think of it, there may be a Lady Clairol lurking behind the scenes even for non-greying, 58-year-old Ronald Reagan...
...teamed up with a Copenhagen engineer who offered his know-how and a basement workshop for experiments. The pair ran up $200,000 in debts before the Carmen Curler was perfected. A first order from Britain for 500 sets in 1964 put them in business, but not until the Clairol order last year did Bybjerg hit the big time...