Word: clairoled
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Night after night, two planes packed with 20 tons of hair curlers took off from Copenhagen. In seven weeks last spring, 350,000 heat-retaining Carmen Curler sets were airlifted to New York on rush order from the U.S. beauty firm, Clairol. Labeled "Carmen" or "Kindness" and marketed by Clairol, nearly a million of the Danish-made curlers have already been snatched up by American women, for prices ranging from $13 to $40 a set. An additional 500,000 were sold in more than a score of other countries...
...nine months before she decides to change her shade for the first time. In October, when Radiantly Reds will be marketed nationally, Gelb will offer plenty of encouragement by means of TV, magazines, bus and subway posters. "Every woman should be a redhead at least once in her life," Clairol will suggest. "Some lucky girls are born red," says another ad. "Others catch up." Of its $45 million advertising budget, the company is committing about $2,000,000 to Radiantly Red-four times as much as the entire Clairol cam paign cost when "Does she ... or doesn...
...surprisingly, a woman is behind the ads. When Foote, Cone & Belding won the Clairol account in 1955, the agency assigned it to Shirley Polykoff, a Brooklyn-born mother of two who can write better advertising copy than most men in the game. She invented the Clairol girl-"clean, wholesome, casual. You can imagine meeting this girl at a P.T.A. meeting." As the campaign took off and the product line expanded, she posed more questions: "Is it true blondes have more fun?" (Lady Clairol). "What would your husband do if suddenly you looked ten years younger?" (Loving Care...
...Stopping. Since Clairol's successful campaign started, Shirley Polykoff's career has risen right along with
...recently named 1967's advertising woman of the year. Widowed since 1961, she lives in a Park Avenue apartment cluttered with paintings and sculpture, steadfastly refuses to disclose her age in spite of a 40-year advertising career. But then, why should she? Dreaming up Miss Clairol, Miss Polykoff switched herself from fading blonde to "Innocent Blonde." Last week, with a new promotion under way, she was an eye-stopping blend of Radiantly Reds...