Word: clairoled
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...doesn't she?" asks one of advertising's most familiar and titillating slogans. The question, as every reader of advertisements knows, refers to artificial hair color-and the odds on an affirmative answer have dropped from 15 to 1 to 2 to 1 since Miss Clairol first asked it eleven years ago. Sales of tints, rinses and dyes have risen from $25 million to $186 mil lion a year. So popular is their use that some states no longer require women to list their hair color on their driver's licenses. Now industry-leading Bristol-Myers...
...which is co-chaired by Metropolitan Museum of Art Director (and former City Parks Commissioner) Thomas Hoving and Time Inc. Board Chairman Andrew Heiskell. Some $500,000 in corporation cash has already poured in to pay for summer recreation programs. One project that got underway this month was the Clairol Caravan, a touring company that is bringing fashion shows, rock 'n' roll concerts and other entertainment to 30 small parks all over the country-including New York's Central Park. New York companies have "contributed" more than 5,000 jobs for the poor to augment the list...
...pitch is patterned on the "Does she ... or doesn't she?" ads for Miss Clairol, still running strong after ten years. To an ever-increasing degree, the leer leads in U.S. advertising...
...drug companies have been taking eagerly to cosmetics. Bristol-Myers was one of the first to beautify itself by buying Clairol. Among recent mergers: Chas. Pfizer and Coty, American Cyanamid and Breck. Last week, in a reverse play that took both the drug and the cosmetics industries by surprise, Revlon, Inc., whose sales of more than $195 million in 1964 made it the second biggest U.S. cosmetics maker (after Avon Products), announced that it is buying a well-known U.S. drug company...
Schwartz built up the firm's ethical-drugs division, bought his way to strength in proprietary drugs and toiletries by acquiring Grove Laboratories and Clairol. The biggest supplier to the nation's bottle blondes ("Is it true... blondes have more fun?"). Clairol is test-marketing a line of lipsticks, nail polishes and other cosmetics keyed to its hair colors. In a business of tough competitors and fickle customers, Schwartz spends $10 million yearly to develop new products, more than $75 million on advertising. Among Bristol-Myers' contributions to American civilization: the first buffered aspirin (Bufferin), the first...