Word: clairoled
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Dates: during 1959-1959
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Many comedians are prolific brand-name droppers. Gagged Bob Hope recently: "The NBC peacock is really a plucked pigeon with a Clairol rinse." Jerry Lewis punched out a joke with the tag line, "Look, Mom, no cavities!"-which happens to be a slogan of Crest toothpaste. Steve Allen built a skit around Colgate's toothpaste ingredient, Gardol, and the Three Stooges built an act around Polaroid cameras. On NBC's Ford Startime fortnight ago, Dean Martin greeted Guest Frank Sinatra with a cheery "What's this you're wearing-My Sin?" And on a Crosby-Sinatra...
...Among them: Clairol's seductive "Does she, or doesn't she?", Hallmark Cards' "When you care enough to send the very best...