Word: clara
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Dates: during 1980-1989
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Each of them was the Marilyn Monroe of her day, so Photographer Richard Avedon was assigned to shoot the real Marilyn posing as Theda Bara, Clara Bow, Marlene Dietrich, Jean Harlow and Lillian Russell for a 1958 spread in LIFE. Later, Avedon mislaid the negatives. Then, last December, as he was unpacking books in the library of his new home at Montauk, N.Y., out plopped the photos. He was not so fond of the Dietrich on second viewing, but the four others still charmed him, and he is issuing them as posters at $100 a set ($200 signed). The pictures...
...million television ad campaign. The first 30-second spot features three elderly ladies who have walked into a fictional "Home of the Big Bun" hamburger outlet and become outraged by the microscopic size of the patty on a gargantuan, fluffy bun. One woman, played by Octogenarian Clara Peller, asks irately, "Where's the beef?" The implied answer: Wendy's quarter-pound burgers have the beef. In a second spot, Peller uses a telephone to put the inevitable question to the owner of "Big Bun," who is ensconced on his yacht...
...slogan is spawning a mini-industry. Michael Stone, president of New York City's Hamilton Projects, Wendy's exclusive licensing agent, estimates that sales of "Where's the beef?" products may reach $30 million by the end of the year. Items bearing the question or Clara Feller's picture will eventually include T shirts, a record album, kitchen utensils, greeting cards, baseball caps, mugs, wastebaskets, dolls (one of which asks the question), board games, three-ring binders and stadium cushions. Says Stone: "Manufacturers have been calling nonstop to get licenses to sell at retail, and those...
...federal court in San Francisco levied stiff penalties against National Semiconductor of Santa Clara, Calif. (1983 sales: $1.2 billion). The firm pleaded guilty to 40 charges of defrauding the Government by failing to test electronic products properly, and agreed to pay nearly $1.8 million in civil and criminal fines. The Defense Department is investigating 14 other military suppliers, including Fairchild Camera & Instrument, a Silicon Valley firm...
Even humming Silicon Valley is planning a new transit system. This spring, Santa Clara County will begin construction of 20 miles of light rail and twelve miles of new freeway. The project's $382 million price tag is modest by mass-transit standards, in part because the system does not strive to be as high-tech as the computer culture it will serve. Says Susan Wilson, chairwoman of the Santa Clara County Transit District: "We're looking for a good Chevrolet, not a Cadillac...