Word: clara
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...most explosive area for growth companies today is south of San Francisco Bay in a 250-sq.-mi. area in Santa Clara County, where orchards of apricots, prunes and cherries were once a main source of income. Tiny semiconductors made with chips of silicon that were first manufactured there at the end of the '60s gave the region its nickname-"Silicon Valley." Growing up alongside the semiconductor companies in such towns as Sunnyvale, Los Altos and Cupertino are a host of new, high-tech industries. Says Michael Shields, a catalogue marketer in Palo Alto: "Living here is like riding...
ROLM Corp. in Santa Clara, a manufacturer of computerized telephones and computers for the military, has been a pioneer in developing a new corporate life-style that encourages worker loyalty and innovation. The company built a $1 million sports complex at its headquarters that is used by two-thirds of the staff members. They can stretch their muscles on Nautilus body-building equipment, take lessons in aerobic dancing and Kung Fu and then relax in a Jacuzzi or a tanning parlor...
...years ago are now becoming obscured by industrial parks and a thin layer of smog. Crime is on the rise. The theft of computers and semiconductors has become an estimated $20 million-a-year problem. Housing is scarce and expensive. The price of an average home in Santa Clara County...
Once the risk takers have established their firms and developed new customers, they face inevitable challenges from older and bigger companies that are attracted to the growing markets. The semiconductor industry shows what can happen. Intel in Santa Clara invented the first memory chip in 1968. Then American giants such as Motorola and Texas Instruments jumped into the market. After them came the Japanese, who now control 40% of the business for the most, popular size, the 16K memory chip...
Reagan named Clark a superior court judge in 1969, prompting a public uproar because Clark had dropped out of two colleges (Stanford and the University of Santa Clara) and out of Loyola Law School in 1955. He passed the bar exam only on his second try, yet Reagan promoted him twice more, to the California supreme court in 1972. As a justice, Clark was meticulous and efficient. Says a former law clerk: "He spent a lot of time streamlining the language in his opinions, to get rid of the 'thats' and 'whiches' and anything else superfluous...