Word: clara
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...name is Clara Treyz-not exactly a household word, except at the White Household, where the 66-year-old Westchester County woman is as familiar a mainstay as the North Portico. Pat Nixon is not the first First Lady Clara Treyz has helped dress: Lady Bird Johnson became client No. 1 when Neiman Marcus President Stanley Marcus introduced her to Miss Treyz, a longtime and highly valued consultant to his store. It was only a hop, skip and a new Administration to her current post with Mrs. Nixon...
...handing it over straightaway to the Smithsonian Institution. Miss Treyz explained mildly: "The Nixons are middle-American people who don't want to be flash-in-the-pan. They don't want to be jet-setty or way out. Mrs. Nixon must be ladylike." To this end, Clara Treyz advises, with Pat's consent, clothes that tend toward the bland and predictable, styles that hover on that precarious border between classic and passe. Jackets skim the body, neither hiding nor defining; sleeves cap the arm, and skirts end at mid-knee, neither here nor there. Pants...
Privilege and Disaster. Clara Treyz knows what she likes; more important, she knows what Mrs. Nixon likes. She also knows how to get it. Born in a Pennsylvania town (Sherman) so small it no longer exists, and schooled in Middletown, N.Y., with two years at Syracuse University, she put in a short stint as a clerical worker in a Manhattan bank before going West-to Seventh Avenue. First came buying and retailing, and then fashion consulting for Neiman Marcus' New York outlet. Married for 33 years to Christian Science Practitioner Frank Geisler, she dropped out of the fashion business...
...mother-in-law who never makes trouble," says Chester Weinberg, another of the ignored. "She couldn't think young if she tried. Mrs. Nixon seems to feel she'd rather be dull than right, and she surrounds herself with women of yesterday." Mollie Parnis concurs more heatedly. "Clara Treyz has lousy taste," she says. "Pat Nixon should let herself go, but I guess it's a deeper problem than just dressing...
...White House residency. Pat Nixon is barely emerging from the wings, but at a preview last month of Bob Hope's Christmas show, she turned up in an apricot-colored, clipped-velvet evening gown by Beene that lent a new breath of chic to the proceedings. With Clara Treyz beside her, the salon vote may yet be hers...