Word: clara
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Sissela Bok's Moral Reasoning 24 was among the most popular lectures. "She was outstanding--clear and neutral--and she spoke in favor of good," said Clara Jameson '34. As alumni wandered leisurely around the Yard, they noted the gradual changes that had taken place over the years...
...slogan is spawning a mini-industry. Michael Stone, president of New York City's Hamilton Projects, Wendy's exclusive licensing agent, estimates that sales of "Where's the beef?" products may reach $30 million by the end of the year. Items bearing the question or Clara Feller's picture will eventually include T shirts, a record album, kitchen utensils, greeting cards, baseball caps, mugs, wastebaskets, dolls (one of which asks the question), board games, three-ring binders and stadium cushions. Says Stone: "Manufacturers have been calling nonstop to get licenses to sell at retail, and those...
...Where's the beef?" has transformed Clara Peller into a cult star. The diminutive former Chicago beauty-shop owner stands to get an as yet unnegotiated percentage of the profits from licensed items that bear her likeness. She has already completed a West Coast promotional tour and appeared on Today, Good Morning America and Entertainment Tonight. So far Peller has received more than 600 fan letters, and a Clara Peller fan club is being planned...
...enjoyed a 15% growth in sales. A survey of 500 customers who patronize all three chains showed that in January 18% more of them identified Wendy's with hamburgers that have the best value than before the ad campaign had begun. Says Vice President Denny Lynch: "With Clara we accomplished as much in five weeks as we did in 14½ years...
...Wendy's commercials are scheduled to run on the networks through April 1. What happens after that date is uncertain. Says Lynch: "We'll just wait and see. The consumer will determine whether Clara returns...