Word: classics
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Dates: during 1960-1969
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...well. Some white girls see mixed dating as their way to break down barriers and help the Negro "overcome." Some are simply rebelling. "If a white girl wants to do her parents in," explains Dr. Lewis Yablonsky, head of the sociology department at San Fernando Valley State College, "the classic pattern is to go out with someone black...
...film showing nothing more than a quick succession of people's midriffs being prodded and pushed, or just merrily jouncing along. The message was: "No matter what shape your stomach's in, when it gets out of shape, take Alka-Seltzer." Along Madison Avenue, the film became an instant classic. Among Alka-Seltzer's latest, and best, is the cartoon of a man and his disgruntled but lovable-looking tummy seated in separate chairs, hashing out their troubles before an unseen marriage counselor. It ought to be revolting, but it isn't. The drawing style has some of the wonderful...
...learn what, if anything, resulted from this meeting, watch your TV set.) commercial, with entertainment simply an extension of the sales pitch. The networks become, in effect, just audience-delivery services. It is not that they are influenced by advertisers-they are psyched by them. In a classic episode, Chevrolet once changed the script of a western to read "crossing" instead of "fording" a river...
...underestimated the demands for its products (44,400 computers are at work today, v. a 1954 estimate that 50 would be). Computer makers are now a chronic 25% behind partly because they cannot stock an inventory, partly because they have underestimated the demand for their own product. There are classic examples of underestimation in many other important areas...
...daughters of the middle class"-has found a curiously appropriate leader in Staughton Lynd. He is the Brooks Brothers man as revolutionary. Harvard graduate, former assistant professor at Yale, he is the son of Robert S. and Helen M. Lynd, authors of Middletown and Middletown in Transition, both classic sociological studies of a small city in the 1920s and 1930s. Staughton, now 38, is best known as editor of the book Nonviolence in Amer ica and as a confirmed peace marcher and self-appointed citizen-envoy to North Viet Nam. He seems to be acting out his own role...