Word: classics
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Dates: during 2000-2009
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Another key--and another classic from the Coke playbook--has been keeping things cold. In India and China, tradition and a shortage of refrigeration mean that Coca-Cola is often drunk warm. In parts of China where cold drinks are traditionally considered unhealthy, it is even boiled and served with lemon or ginger. So coaxing consumers to drink cold Cokes--the company says 3°C is ideal--was part of the estimated $400 million that was spent on sponsoring last year's Beijing Olympics and related advertising. As sales rebounded in India, bottlers added new technology, including superinsulated retail refrigerators...
...couple sold their business to General Mills for $6 million. Nancy stayed on as vice president, and her taste for bright colors and classic clothing continued to inform a brand that has become a billion-dollar empire, with devotees including First Ladies Barbara Bush and Michelle Obama...
...beautiful skies of St. Helena, Calif. provided the Harvard men’s tennis team with the ambience to challenge tough opponents and see how they could fare in the upcoming season. The Crimson attended the Land Rover Napa Valley Tennis Classic, a round robin tournament that featured three strong teams from around the nation: UC Berkeley, University of Michigan (No. 33 in the nation last year), and University of Mississippi (No. 4 at the end of last season). These high-ranking opponents gave Harvard the tests needed to diagnose their problems in order to build on last season...
Harvard women’s tennis continued to establish itself as one of the teams to beat in the Ivy League with victories in doubles and singles play at this weekend’s Harvard Fall Classic at the Robert M. Beren Tennis Center. The Crimson showcased its young talent with another outstanding individual performance from freshman Hideko Tachibana, who won both the Flight A doubles and singles championship. Players from Harvard, Boston College, Boston University, as well as the University of Texas at San Antonio took to the courts on Friday with first rounds of doubles and singles...
...alone on health care - or at least virtually alone, with Maine Senator Olympia Snowe, the one moderate Republican who has remained open to supporting the bill. Walking down the corridors of the Senate on Sept. 17, I encountered a senior Senate Democratic aide whistling Simon & Garfunkel's classic "I Am a Rock," the lyrics to which, he noted bemusedly, Democrats should take heart...