Word: classics
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Another key--and another classic from the Coke playbook--has been keeping things cold. In India and China, tradition and a shortage of refrigeration mean that Coca-Cola is often drunk warm. In parts of China where cold drinks are traditionally considered unhealthy, it is even boiled and served with lemon or ginger. So coaxing consumers to drink cold Cokes--the company says 3°C is ideal--was part of the estimated $400 million that was spent on sponsoring last year's Beijing Olympics and related advertising. As sales rebounded in India, bottlers added new technology, including superinsulated retail refrigerators...
...couple sold their business to General Mills for $6 million. Nancy stayed on as vice president, and her taste for bright colors and classic clothing continued to inform a brand that has become a billion-dollar empire, with devotees including First Ladies Barbara Bush and Michelle Obama...
Granted, this appears in the beginning of the story, with plenty of time for Zuckerberg to redeem himself in a classic Hollywood feel-good about-face. But it never really materializes. The Zuckerberg we get here?...
...Even though there is now a wide public consensus that a universal health-insurance bill should pass, there seems to be little faith in the ability of Washington to be the vehicle of change. We can attribute much of this to two phenomena: classic, philosophical mistrust in the government and the financial firepower of special-interest lobbies...
...pictures of classic weddings on LIFE.com...