Word: claus
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Coca-Cola has never been short on marketing campaigns. From Santa Claus commercials to the giant Coke bottle looming above Times Square, the corporation has done everything imaginable to convince consumers that Coke is a wholesome, friendly, downright American institution, the “good guys” of beverages. CEO Douglas Daft and his marketing team hoped to perpetuate this image in June 2001 when they began their campaign to become the poster-child corporation of UNAIDS by promising HIV/AIDS treatment to its employees in Africa. Coke declared, “Coca-Cola is completely committed to the future...
Hopefully, Coke will recognize the minimal costs and long-term benefits of providing full coverage of treatment to its entire workforce and their families. If not, don’t let Santa Claus, digital polar bears or whoever Coke pulls out of the hat for this holiday season fool you into thinking Coke is a corporation with integrity and one worth supporting with your money. Instead, it may be time to experience the joy of Pepsi...
...fact, complete with measurements and an inventory of all the animals aboard," wrote a Kansas man. Equally unconvinced was a Californian who declared, "Bringing together Christians, Jews and Muslims through their love of Abraham is about as likely as unifying them through a belief in Santa Claus." And a New Jersey reader went the furthest: "More important than recognizing the shared significance of Abraham would be acknowledging that the story itself is fiction. People rarely kill one another over the differences between Star Wars and Star Trek...
...DIED. CLAUS VON AMSBERG, 76, popular German-born Dutch prince and husband of Queen Beatrix of the Netherlands; of pneumonia; in Amsterdam. Once vilified for his brief involvement with Hitler Youth as a teenager, he changed public opinion by denouncing Nazism, learning Dutch and working to preserve environmental resources...
During last week's regal state funeral of Prince Claus, Queen Beatrix's consort, the Netherlands looked like its old self, a place of traditional reserve and shared national feeling. When the ceremony was over, though, the country reverted to its more recent norms of chaos and calumny. Prime Minister Jan Peter Balkenende informed the Queen that the government he put together 87 days ago had reached a dead end. The reason: a bitter leadership feud between Economics Minister Herman Heinsbroek and Health Minister Eduard Bomhoff, both members of List Pim Fortuyn (LPF). When Balkenende, a Christian Democrat, failed...