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...asset to any sales campaign, the West German subsidiary of Japanese Fuji Film wanted a naked woman to adorn one of their five ads in Stern, West Germany's second largest illustrated weekly (circ. 1,600,000). Admen Günther-Jürgen Bahr and Claus Harden of Düsseldorf winced. Nudes are so common in German magazines that Fuji's ad would look like any other page in Stern. How to get the reader to look twice? Bahr and Harden's answer: a nude with a difference-"fat but nice." They assigned...

Author: /time Magazine | Title: The World: Fat But Nice | 8/7/1972 | See Source »

...known simply as "Santa Claus." A polite, anonymous man, he materializes soon after an East German athlete has won a big event or broken a record. He congratulates the athlete on his success, opens a briefcase, removes an envelope, counts out and hands over some money and then departs. He is far too discreet to ask for a receipt...

Author: /time Magazine | Title: Sport: Sportwunderland | 6/5/1972 | See Source »

...edify conventions large or small with a half-hour film and pep-talk program, and delegates will also get a pictorial biography of the candidate showing him getting an honorary degree from Troy State University, snuggling Girl Scouts, shooting skeet, chatting with cops, and even posing as Santa Claus...

Author: /time Magazine | Title: The Nation: Hay for the Goats | 5/15/1972 | See Source »

...little cheated. I wondered how many people like myself on Social Security have given freely from the heart the $ 1 or $2 to help a less fortunate boy. And now to read about the total worth of Boys Town is like learning that there's no Santa Claus. Maybe those of us on pensions should send a letter to Boys Town asking them for a donation on our behalf...

Author: /time Magazine | Title: Letters, May 1, 1972 | 5/1/1972 | See Source »

...merry Christmas for Edmund Muskie. Santa Claus appeared in the person of Ohio Governor John Gilligan, who endorsed Muskie for President, while the beaming candidate stood near by and acknowledged that he could not think of a "better, happier gift." Another present came from the latest Harris poll, which showed that Muskie has gained ground against his rival Democrats as well as the President. Muskie ran the strongest race of any of the Democrats against Nixon, though he still trailed the President, 39% to 43%. But he has moved eight points closer to Nixon since the last Harris poll...

Author: /time Magazine | Title: POLITICS: The Polish Connection | 1/3/1972 | See Source »

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