Word: clauses
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...step up to the plate for women? Not very many. It's Madison Avenue. The money will first go to the men, and if money is left over, it goes to us." It's more complicated than that. "There's not too many women who really sell product," says Claus Marten, an Adidas marketing executive. "Men move more merchandise. Men have a different buying attitude. If four men go on a tennis court and they all have the same thing on, they laugh. It's not like that with women. Women want to be different...
...even help disguise a fault or two. The volume and shape of the bowl, the thickness of the crystal and the rim's outward flare or inward curve and finish all help determine which of a wine's several layers of aromas develops first or most fully. It was Claus Riedel, designer and ninth-generation owner of the family firm, who first noted that the size and shape of a glass affect the perception of aroma and flavor. In 1973 he designed the basic Sommelier series that set the wine world in a whirl. Claus' son Georg took over...
...joining the Murphy Brown cast in 1995--is the one he plans for Pee-wee, a character so popular that Reubens still has unopened mailbags of fan mail, some of it addressed simply PEE-WEE, HOLLYWOOD, making him the only man with a functioning address shorter than Santa Claus'. He had publicly become Pee-wee exclusively, showing up in character even for print interviews, and having Pee-wee, not Reubens, as the name on his star on the Walk of Fame that was jackhammered up after the scandal. "This was my own private joke on conceptual art because I tried...
Still, retailers believe in Santa Claus. Some 60% of all holiday shopping takes place in the final two weeks, and merchants expect bargain-sniffing consumers to pounce at the last minute. "If the weather clears, the shoppers will be out," says Lee Scott, CEO of Wal-Mart. "They have shown they do have disposable income." Now they have to show they'll spend...
...cheerleaders wore Santa Claus hats, miniskirts, fishnet tights and combat boots...