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Founded by land developers as a farming center in the 1860s, Clay Center had hopes of becoming a rival of Chicago. Nowadays the four stoplights that mark the corners of the town's courthouse square often change from green to yellow to red without anybody noticing. Most of the shops on the town square rarely get more than two customers at a time. Shoppers who once bustled along the dusty main strip have defected to the new mall in Manhattan, 40 miles to the southeast, or the Wal-Mart outside Concordia, equidistant in the opposite direction...

Author: /time Magazine | Title: Small-Town Blues | 3/27/1989 | See Source »

Another heavy blow in the '80s was deregulation of rail, truck, bus and airline service, along with the breakup of the Bell system. These changes permitted corporations to abandon service or increase rates in thousands of small towns. H.E. ("Ned") Valentine, owner and editor of the Clay Center Dispatch (circ. 3,800), finds the outcome ironic: "Both Presidents Carter and Reagan espoused small-town American values. Both were admired for it. But Carter's deregulation program, amplified by eight years of Reagan, has taken its toll here...

Author: /time Magazine | Title: Small-Town Blues | 3/27/1989 | See Source »

...Clay Center's once-a-day bus service along two-lane U.S. 24 stopped two years ago. The bus carried mostly the poor and elderly to see their doctors or relatives an hour away in Manhattan. Bus service also meant that the town's two florist shops could count on daily deliveries of fresh flowers. And repair shops could often get same-day emergency shipments of spare parts. Although the town's cooperative grain elevator still has access to a working railroad spur, weeds surround the tracks. Reason: the Kyle railroad has added a $750- per-car surcharge...

Author: /time Magazine | Title: Small-Town Blues | 3/27/1989 | See Source »

...Clay Center's aging population is symbolized by the skyline of the federally financed senior-citizen housing on the town's west side. The eight-story red brick apartment buildings are the only high-rises on the horizon. "Our big industry is Social Security," says Thomas Lee, president of the Union State Bank. "Fully one-third of our checking accounts are senior-citizen deposits." The aging process has also led to a leadership vacuum, as older business people retire from civic life. And the town's young people show no inclination to stay. When a visitor asked a class...

Author: /time Magazine | Title: Small-Town Blues | 3/27/1989 | See Source »

Ginger Walker, a vivacious 30-year-old Clay Centerite, launched her own business, Ginger's Shoe Shoppe, three years ago. Her stylish boutique carries an impressive assortment of stock, and has attracted enough customers so far to make a passable profit. Says Walker: "The biggest challenge is to compete with the large communities around us. Our prices aren't that much different. It's just the magic of the malls...

Author: /time Magazine | Title: Small-Town Blues | 3/27/1989 | See Source »

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