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...compared with an overall slide of 26.7% for all luxury cars. Still, Johan de Nysschen, president of Audi's U.S. division, says the company can't afford to ride out the recession without making changes - it needs to continue to innovate. That is why Audi is pushing forward with clean-diesel technology, which de Nysschen believes is the quickest way to get fuel-efficient, less-polluting cars on the road. He spoke to TIME about Audi's recent economic performance, his feelings about electric vehicles and what kind of car he would most like to have in his garage...
...Audi is instead touting the benefits of diesel technology. How do you get around the negative perception of diesel cars in the U.S.? Clean-diesel technology represents an immediate technological leap - you immediately, very significantly, reduce fuel consumption and emissions. Biodiesel, too, could get you very close to the point where you can have a neutral carbon footprint. This can all be attained in a relatively shorter space of time, and at lower costs, than waiting 20 years-plus until we get our act together with electric cars. I should say, though, that hybrids are important. It is not diesel...
...Given the driving patterns of most American consumers, which is more likely to be suburban travel, clean diesel has advantages. Because this technology holds so much promise, it's our task to inform the public and policymakers because it's clear that public [opinion] will have to embrace all available technologies to move things forward. I also listen to all of our dealers, and it's very clear that those consumers who are informed about the technology have really embraced it with great enthusiasm. (See the best cars from the 2009 Detroit Auto Show...
...deal is part of Harvard’s larger efforts to reduce greenhouse gas emissions to 30 percent below 2006 levels by 2016. Harvard has scaled up its waste reduction, recycling efforts, and on-site clean energy projects in order to keep to this commitment...
Citing data on the acidification of oceans, migrating climates in the United States, and skyrocketing levels of greenhouse gases in the atmosphere, Lehner said environmental lobbying groups, as well as universities such as Harvard, must use their institutional clout to get the American Clean Energy and Security Act of 2009 (ACES) passed by the U.S. Senate...