Word: cleaner
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Dates: during 1960-1969
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...their sales goals; the cost of new-product failure to U.S. business is estimated to be well over $2 billion annually. Some highly promoted disappointments in recent years: Gablinger's Beer, Hunt's Flavored Catsups, Fact Toothpaste, Noxzema Medicated Cold Cream and Easy-Off Household Cleaner...
...Eugene J. McCarthy. 323 pages. Doub/eday. $6.95. Though ostensibly about what happened, McCarthy's book is really about the man, his charm, his wit, his occasional smugness, above all his poetic third eye on himself and his surroundings. An unwitting reminder of the 1968 paradox that those seeking cleaner, simpler political truths chose as hero the most complex politician in the nation...
...evident is that bowdlerizing could become almost as unbridled a lust as lust itself. An expurgator may begin quietly enough by "lopping" or "cutting." He might omit, say, Sodom and Gomorrah from Old Testament stories. But before he is through, he is likely to end up as a compulsive cleaner-"the sort of man who is capable of bringing out an expurgated edition of Wordsworth," as a Victorian clergyman with a penchant for editing was once described...
...times, he develops a voracious appetite. He and his fellows move relentlessly across countries and continents, consuming almost everything in their path that man, beast or insect could possibly eat. In the wake of a swarm, the fields and the trees are stripped bare-as if some huge vacuum cleaner had passed over the land. One ton of locusts, which is only a small platoon in a typical swarm, can consume as much in a day as ten elephants, 25 camels or 250 people. Over the centuries, the locust's sporadic depredations have inflicted famine on huge areas...
...clad go-go dancer go-goed it on the diving board (to the low-down accompaniment of a group called "The Astronauts"), while leering spectators grabbed for her, missed, and tumbled into the drink. By dawn, the only thing that moved was the attendant with the heavy-duty vacuum cleaner that was slowly sucking up the mess around the poolside...