Word: cleaner
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...Engine Cleaner. Shell Oil Co. brought out a new motor oil, which, it claims, will dissolve the deposits formed in engines when antifreeze solutions leak into the oil and make valves stick. Price...
Historian Jacques Barzun of Columbia University is one professor who does not mind getting from his window cleaner a note like this: "The windows have been cleaned Wed. 12:30 p.m. Your maid was their to veryfey the statement." That sort of thing, says Barzun in the Atlantic Monthly, may be bad writing, but it is nevertheless harmless. The real danger to language "does not come from such trifles. It comes rather from the college-bred millions who . . . circulate the prevailing mixture of jargon, cant, vogue words, and loose syntax that passes for prose." Barzun calls this "the infinite duplication...
...million-dollar-a-month casino, because he'd be in trouble by the end of the first day and then it would be the public would get the shaft as he tried to make up his losses. We've learned that the oldtime gambler will run a cleaner place, give the public the best breaks and have fewer hoodlums hanging around, than the amateur...
...teaching techniques, they begin to overcome their handicap, they must be taught not to withdraw into their own society. "I keep telling them that this is a hothouse setup," says Hood, "that it isn't quite normal. Every chance I get, I take them with me to the cleaner's, the market or a restaurant. Then, with the security of the school behind them, they begin to cope with the world outside...
...detergent formula," to get clothes "whiter than sun-white." But according to The Guiding Light, "Duz does a wash like no detergent can-it's the soap in Duz that does it!" On Life Can Be Beautiful, life can really be beautiful if Tide is used ("Gets clothes cleaner than any soap"); on Backstage Wife, Cheer's "blue magic" guarantees "the whitest, brightest and the cleanest wash possible...