Word: cleaner
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...environmental cost of this cropland creep is now becoming apparent. One groundbreaking new study in Science concluded that when this deforestation effect is taken into account, corn ethanol and soy biodiesel produce about twice the emissions of gasoline. Sugarcane ethanol is much cleaner, and biofuels created from waste products that don't gobble up land have real potential, but even cellulosic ethanol increases overall emissions when its plant source is grown on good cropland. "People don't want to believe renewable fuels could be bad," says the lead author, Tim Searchinger, a Princeton scholar and former Environmental Defense attorney...
...inheritance, so he must work for a living as an attorney. This colors his personality; Giamatti plays him as a trudging bulldog, noble but vain, intellectual but provincial, idealistic but cautious. And it colors his politics, giving him a darker view of life than those of his colleagues with cleaner fingernails...
...part of the climate change solution, or that profit isn't concordant with a desire to save the Earth. Krupp writes about Jack Newman, a California surfer and former college dropout who helped found the promising biofuel start up Amyris. The company is working on ways to bioengineer better, cleaner and more efficient biofuels. It's extremely cool stuff, and potentially very profitable, but for Newman this goes beyond the money. "If we're successful, we'll be wealthy, which means we'll be in a position to impact politics," he says. "Part of my agenda has been to create...
What does Green Works bring to the table? Clorox spent about $20 million to develop the products--all-purpose, dilutable, bathroom, toilet-bowl and glass-and-surface cleaners. But perhaps most significant, Green Works products are priced at a 15% to 20% premium compared with conventional ones (suggested retail price for 32 oz. [1 L] of the all-purpose cleaner is $3.39). "The prices are much lower than for products typically found in Whole Foods," Peiros says. "Consumers will be getting a great product at a cheaper price, so if I were one of those companies, I'd probably feel...
Think of the most thankless jobs out there. Slaughterhouse cleaner. Involuntary drug tester. Russell Crowe's assistant. Here's one that's worse: curator of the Whitney Biennial. Every two years, the Whitney Museum of American Art in New York City attempts a survey of current trends among American artists across the U.S. and based abroad. Every two years, or just about, the whole thing gets terrible reviews...