Word: cleaner
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Eleta's tactics are instructive. Step One: P&G chose to focus its marketing dollars on just 12 of its 300 brands: Always feminine products; Bounty; Charmin toilet paper; Crest; Dawn dishwashing cleaner; Downy fabric softener; Gain and Tide laundry detergents; Herbal Essences, Head & Shoulders and Pantene shampoos; and Pampers. Why not, say, P&G's Iams pet-food line? Median household income for Hispanics is $33,000, compared with $48,000 for the non-Hispanic population; P&G's market research found that relative to the general population, Hispanics tended to spend less on their pets...
...termbill fee in last month’s Undergraduate Council election, little doubt was left as to whether the issue of wind power was a priority for students. As we said then, there is no reason why the University cannot be a leader in a new wave of smarter, cleaner energy consumption...
...Initiative, Harvard’s greenhouse gas emissions have increased by 40 percent over the past 12 years. While Harvard is by no means the leading polluter in the state of Massachusetts, there is no reason why the University cannot be a leader in a new wave of smarter, cleaner energy consumption...
...have no doubt that the vast majority of students would be willing to pay a little extra for the peace of mind of knowing that their own energy consumption would be cleaner...
...house in crayon, you had two choices: embrace the new mural or repaint. But now there's Mr. Clean Magic Eraser, a block of melamine foam that lets you remove stains and scuff marks swiftly without breaking a sweat. The material's unique chemical makeup makes it a great cleaner. But beware: rub too long or hard on the same spot, and you'll take the shine off a semigloss surface--or worse...