Word: cleaner
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...doesn't much care what the vice-president's task force on energy policy had to say in its report Thursday, which is an unusual claim for a guy in the energy business. Then again, Kelly is the CEO of Green Mountain Energy, "the nation's largest retailer of cleaner and renewable energy." And with all the talk from George W. Bush and Dick Cheney about upping domestic production of coal and oil power and taking a "fresh look" at nuclear power - the three kinds of energy Green Mountain vows never to peddle - the report doesn't have many encouraging...
...Green Mountain doesn't even guarantee clean energy to its customers - technically, they'll be plugging into the same dirty grid juice they used before - just that the electricity they pay for will be replaced by the cleaner energy Green Mountain's energy traders go out and shop...
...other industry in the U.S.," he says. "We tell customers to think of the power grid as a bathtub full of dirty water. Sign up with us, and the energy you use may still all the electricity you draw out of the bottom, we guarantee we'll be put cleaner energy back in at the top. Eventually, the water gets cleaner...
Ford's answer to that contradiction goes something like this: As long as customers want them, we will keep making SUVs, because if we don't, someone else will. We'll just keep making them cleaner and safer, and thus force every other auto company to do the same...
...William Clay Ford Jr. Industrial Revolution No. 2 moves forward. If it succeeds, a man named Ford will have changed industry again. The worst that can happen is that the public will get better mileage and cleaner air from the auto industry. That's not such a bad legacy for a rich kid. "People always say, 'You have enough money; you could do what you want,'" muses Ford. "This is what I want...