Word: cleaners
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...easy to propose any improvement." Run that statement up any flagpole along Madison Avenue and a thousand admen will haul out their double-barreled Purdeys from Abercrombie & Fitch and pepper it to pieces. Not improve! The hallmark of advertising is improvement: bigger, better, brighter, newer, whiter, faster, cleaner. That goes for the advertising industry as well as for the products, and 1965 is unfolding for U.S. agencies as a bigger, better and brighter year than any before...
...years ago on Broadway, Borge this time does a kind of one-and-a-half-man show with Leonid Hambro as co-pianist and straight man. Borge sort of excludes him in, and satirizes the egomania of stars by scraping the mike head along the floor like a vacuum cleaner during Hambro's only solo number. Later, in a howling display of virtuosity, the duo intertwine legs, arms and hands and march their fingers up the keyboard in a centipede's version of Liszt's Second Hungarian Rhapsody. With the election over, Borge has also decided that...
Andrew Pilgrim (Fred Clark) is a renowned academic scientist who is deep in debt. He has a handsome offer from a corporation called Baldwin-Nelson. Pilgrim is a kind of disorganization man. He plays the cello and knows all about ultrasonic energy, but he cannot turn off the vacuum cleaner or find his shoelaces. His wife (Ruth White) pens scholarly works on dead languages...
...first ax made by the first caveman may have been purely and unesthetically functional. The second probably made some attempt at cleaner line or tidier thong. Since then, artists have gone ever more deeply into producing functional objects of greater grace, of design that encourages use. At the 13th Triennale of industrial design, now on in Milan, designers from all over the world are showing that they can offer mass-made items as commonplace as axes yet beautiful enough to be passed on as heirlooms...
...quarter, he gets a five-minute jet stream of water and detergent through a high-pressure hose that he uses to spray the car. Another dime gets him a packet of lintless paper towels with which to dry the car, and yet another dime turns on a vacuum cleaner for the interior. Though quick and experienced washers can get away with one quarter, most find that it takes two or three to complete the job properly, also find that they need a bit of agility to keep their clothes dry. But whatever the system, it is cheaper than the average...