Word: cleaners
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Britons were comfortably reassured last week that they never had it so good. Two families out of three, said an official government handbook, have a television set and vacuum cleaner, one in three has a washing machine, one in eight a refrigerator. Half the population spend their holidays away from home, and half the younger generation attend the movies once a week at 50? a seat. One-quarter of the adult population either play in or watch a football (soccer) or cricket match every week. All this, plus the superior feeling that one has just for being English...
...jumped from 4.000 to 25,000. Of 2,900,000 washing machines produced by the industry last year, some 10% were made for self-service stores. The next step may well be dry-cleanomats -and a new market for hard goods. Norge has brought out a coin-operated dry cleaner that will clean eight pounds of clothes...
Onto the market came Brand X Window Cleaner, an efficient, pastelike cleaner invented by former Eisenhower Bodyguard Harry Chafvin Jr., who set up his own Brand "X" Corp. to manufacture the paste and a Brand "X" polishing cloth. Going to market this week are Brand "X" cigarettes, put out by three young Manhattan admen who founded Brand "X" Enterprises. Inc. Brand "X" cigarettes are designed "for the man who is satisfied with nothing less than second best." Says Martin Solow, president of Brand "X" Enterprises: "There are millions of people who don't want to be first, who believe...
...home-repair clubs. The crews of some 30 Allied contractors, from plumbers and tree surgeons to swimming-pool pumpers, went right to work. In recent weeks, Allied also supplied a cotton candymaker for a children's party, searched for a woman's contact lenses in vacuum cleaner dust, drew up estimates for the cost of building a pool and shelter-house for a duck that a twelve-year-old camper brought back from camp...
CHILDREN'S TREAT was ordered by Food and Drug Administration, which issued a new set of standards to enrich ice cream, the favorite U.S. dessert (18.7 Ibs. per person last year). Henceforth it must be richer, cleaner, and contain less air and water...