Word: cleaners
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That pressure has pitted manufacturers against one another to come up with thinner, lighter, cleaner LCDs. Sharp plans to build a $3.4 billion factory near Osaka to produce bigger screens more efficiently. Yet, Teragawa says, as flat screens grew in popularity, the products became virtually indistinguishable from one another...
...years ago, the Oakland-based human-rights activist came to a realization. If the U.S. accelerated the transition to a cleaner economy, millions of jobs in green construction and alternative energy could be created. Those jobs--call them green collar--were exactly what unemployed residents of cities like Oakland needed. Environmental activists and inner-city minorities--two groups often segregated by race and class--had a common interest, and it could help extend the coalition against climate change beyond hard-core greenies. "Polar bears, Priuses and Ph.D.s aren't going to do it alone," says Jones, 39. "Everything our friends...
...spent about $310 million of his money to buy Shaklee, a company that devoted itself to manufacturing earth-friendly products long before green meant anything more than a color made by mixing blue and yellow. Founded by California chiropractor Forrest Shaklee in 1956, the company introduced a nontoxic, biodegradable cleaner in 1960 and a phosphate-free laundry detergent in 1972 and sold lines of natural health supplements and skin-care products. In 2000 it became the first company in the world to entirely offset its carbon emissions and be certified climate neutral. But Shaklee's sales weren't as impressive...
...Earth Day show. She waved toward the others, saying "You know, I haven't tried those products. But I have tried this [the dishwasher powder]. I use this now ... I love the packaging." Winfrey then raved about Shaklee's Basic H2, an improved, more concentrated version of the cleaner that Forrest Shaklee introduced in 1960. "It's amazing," she said. "You can clean the windows. You can clean the counters. You can clean the floors. You can clean the dishes. You can clean everything ... Love it. Love that...
...matter how much people say they want to save the planet, analysts of consumer behavior say there are three bigger motivations when people select products: price, brand recognition and fashionability. Shaklee does well on the first: it says an $11.95 16-oz. (473 ml) bottle of the H2 cleaner, when diluted according to the directions for cleaning windows, makes up the equivalent of 5,824 bottles of 26-oz. (769 ml) Windex...