Word: cleaning
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Dates: during 1960-1969
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...otherwise normal, happy young housewife, she can clean up a filthy kitchen with half a second's witchcraft or even help a neighbor's awkward kid to become a star Little League pitcher, as she was doing last week. She casts her spells not with a wave of a wand but with a twitch of her nose in a unique and peculiar manner that seems to be half allergy and half tic douloureux. Nowhere has the twitch worked better, apparently, than on the early reports of the ratings systems, for Bewitched is the surprising runaway champion...
Among the failures, happily, there are fascinations: Oswald's frowsy but amiable landlady, the enormously corpulent cabby who picked him up after the crime, the curly-haired, fine-featured shoe salesman who tracked him to the Texas Theater, the clean, sunny, comfortable ranch house where the killer lived with his wife and children. At one point the film reports without comment that only five hours before he killed the President, Oswald was telling a friend how much he enjoyed playing with his baby daughter...
...years that he served as Secretary-General, Hammarskjöld drove himself mercilessly to become "pure of heart" in the service of others: "On a really clean tablecloth, the smallest speck of dirt annoys the eye. At high altitudes, a moment's self-indulgence may mean death." Yet he remained ever and exquisitely aware of the ambiguities of even the best-intentioned human behavior and never became self-righteous about his own projects: "The 'great' commitment all too easily obscures the 'little' one. But without the humility and warmth which you have to develop...
...each campaign stop the GOP "Volpe--An Experienced Governor." candidate hammers away at the two "gut" issues of experience and clean government. Bellotti's first office is his present one, the Lieutenant-Governorship, while Volpe has served as Commissioner of Public Works "scandal-free years," he says), Federal Highway Administrator, and of course, Governor. He also boasts years of administrative experience as president of the large building firm he founded, the John A. Volpe Construction Company...
...compelling, a slogan must above all be simple. Its acceptance, says University of Houston Psychologist Richard Evans, "is rooted in man's basic intolerance for ambiguity." But it doesn't always work that way. One of the most successful slogans in recent years was a "Vote for clean water" campaign in St. Louis, which led many citizens to believe that a proposed $95 million bond issue would be spent to purify their drinking water. In fact, it was intended to reduce pollution of the Mississippi River downstream from the city, but confused St. Louisans passed the bond issue...