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...candidate. The governor's announcement was a warning to others-especially Vice President Richard Nixon-who might covet the delegation for themselves and try to capture it at next June's primary. This week Knight underscored the warning with another announcement of considerable significance: "I have asked Clem Whitaker and Leone Baxter to serve as our campaign directors...

Author: /time Magazine | Title: CALIFORNIA: The Partners | 12/26/1955 | See Source »

...private life, Clem, 56, and Leone, a youthful looking 49, are Mr. and Mrs. Whitaker. They alternate at being president and vice president, switching jobs every year. They hardly know the pronoun "I"; almost always they are "we." Usually, they answer telephone calls together on two extensions, divide profits equally, plot their campaigns together (often in the seclusion of an oceanside resort). Clem has a genius for long-range planning and Leone tends to defer to his political judgment. Leone is a talented writer, a minter of bright ideas, and more the day-to-day executive than Clem...

Author: /time Magazine | Title: CALIFORNIA: The Partners | 12/26/1955 | See Source »

...Clem and Leone agreed to run the campaign together for a frugal $40,000. Bearing down on the farmers and making heavy use of small-town newspapers and the relatively uncultivated medium of radio, they defeated the referendum handily. The astonished Pacific Gas & Electric Co. promptly signed Whitaker & Baxter to an annual retainer, has employed them ever since. Incorporating themselves as Campaigns, Inc., they became the acknowledged originals in the field of political public relations (they are still the world's only permanent specialists in the field). In 1938 they made it a full-time partnership by getting married...

Author: /time Magazine | Title: CALIFORNIA: The Partners | 12/26/1955 | See Source »

...Though they have often been accused of selling their services to the highest bidder, their record has considerable consistency. They refuse to take a campaign, at any price, unless they believe in it. "There is too much personal breakage in this business to do it any other way," says Clem. "You give too much of yourself during a campaign." After they signed up with P.G. & E., Whitaker & Baxter were suspected of selling out to the private power interests. Not at all, says Clem: "The Central Valley Project was not conceived as a power project, but it began to turn into...

Author: /time Magazine | Title: CALIFORNIA: The Partners | 12/26/1955 | See Source »

Words Unsaid. No one could ever find much to say about Clem Attlee: He never uttered a memorable phrase in his life...

Author: /time Magazine | Title: GREAT BRITAIN: Time to Retire | 12/19/1955 | See Source »

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