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TEXAS. In 1978 he became Texas' first Republican Governor in more than 100 years, after spending $7.2 million. So Bill Clements, 65, an oil-rich spendthrift, dropped $12.5 million this time, and expected a no-sweat reelection. Then, as his election-night party started, ABC News began predicting that...

Author: /time Magazine | Title: Election '82: Fresh Faces in the Mansion | 11/15/1982 | See Source »

No joke. White, 42, the state's conservative attorney general who has a penchant for populist rhetoric, drubbed Clements, 53% to 46%. The next day, Clements was as vividly candid as ever: "We not only got beaten at the line of scrimmage, but we probably needed another quarterback. When...

Author: /time Magazine | Title: Election '82: Fresh Faces in the Mansion | 11/15/1982 | See Source »

"What beat Clements," said Jim Francis, the loser's campaign manager, "was this revolt based on unemployment, Social Security and fear." Joblessness is at a high 8.3% in Texas. White also exploited popular antipathy toward Texas power companies, suggesting that as Governor he would make the state's...

Author: /time Magazine | Title: Election '82: Fresh Faces in the Mansion | 11/15/1982 | See Source »

The Mexican-American electorate, which has doubled since 1976, helped to swing the election. Clements made much of White's opposition to the 1965 Voting Rights Act extension, and referred to himself as un hombre de palabra (a man of his word). White countered with slogans like Ya basta...

Author: /time Magazine | Title: Election '82: Fresh Faces in the Mansion | 11/15/1982 | See Source »

Optimists among political experts suggest that the spending may be reaching a natural limit, at which point it becomes useless or even backfires on the candidates. Unhappily, the evidence does not quite bear out their theory. It is true that several of the very biggest spenders lost. Among them: Republicans...

Author: /time Magazine | Title: Election '82: Slinging Mud and Money | 11/15/1982 | See Source »

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