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Neither his wife nor his son nor his employers knew what dreams whirled in the head of Maxime Formartin. Perhaps-unlike Thurber's elaborately dreaming Walter Mitty-Maxime himself did know. He was a lowly handyman, chauffeur and clerk for the firm of A. Freyman & Van Loo, Antwerp shippers. Long years of faithful service had brought him one occasional pleasure and privilege: going to the bank to draw some of the firm's money for import duties...

Author: /time Magazine | Title: BELGIUM: Dreams | 6/16/1952 | See Source »

...that so-called "market research" only proved that "there is salt in the ocean." His common sense told him women preferred Chesterfields because of their clean white packages (Luckies were then green). Lasker took an experimental white Lucky package into the building lobby, tried it on a girl tobacco clerk. When she liked it, he telephoned Hill: "I've just completed a survey; the new package is a hit." It was (in spite of Luckies' clangorous campaign, "Lucky Strike green has gone to war," which was a flop...

Author: /time Magazine | Title: ADVERTISING: Exit the Old Master | 6/9/1952 | See Source »

...clerk then called all witnesses for both sides to rise and be sworn in Some 40 student and 16 policemen stood up, and the judge's face fell. He pushed for haste all during the rest of the proceedings...

Author: NO WRITER ATTRIBUTED | Title: Men Plead 'Nolo', All Cases On File | 5/29/1952 | See Source »

...first day there, was immediately rewarded with the offer of a spot on Macy's "training squad." Bing found the offer so alluring he never went back to college. Within a year, he was head of the store's Varsity Shop. At 22, the ex-shoe clerk became a full-fledged buyer, and at 32, a vice president...

Author: /time Magazine | Title: RETAIL TRADE: New Boss at Macy's | 5/26/1952 | See Source »

Paul Rugo '55 the only one cha with resisting arrest won a separate hearing earlier this week on completed of assault and battery brought age him by patrolman Willimas Storey. The hearing will also take place this morning in the court clerk's office...

Author: NO WRITER ATTRIBUTED | Title: Trial for 25 Will Begin Early Today | 5/23/1952 | See Source »

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