Word: clever
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...Appeal Dept: I used to have little respect for the makers of Johnny Walker scotch, a fair-to-good booze that has elevated itself to premium status (and price) through clever advertising campaigns...
Reading these genetic words and deciphering their meaning is apparently a snap for the clever machinery of a cell. But for mere scientists it is a formidable and time-consuming task. For instance, a snippet of DNA might read ACGGTAGAT, a message that researchers can decipher rather easily. It codes for a sequence of three of the 20 varieties of amino acids that constitute the building blocks of proteins. But the entire genome of even the simplest organism dwarfs that snippet. The genetic blueprint of the lowly E. coli bacterium, for one, is more than 4.5 million base pairs long...
...Yeah, I took the eggs," said Nunn last week. "It was a scheme to make some extra cash" -- a plan too clever by half. Even then, Nunn prepared his moves carefully, cautiously. A cooling-off period was decreed. The eggs were stashed in the attic of Sam's home. "But I never realized they'd rot," said Nunn. "It was theft without profit...
...proponents of Proposition 1-2-3 fool you. It is not about homeownership, although phrasing it that way is a clever ploy. Proposition 1-2-3 is a well-funded effort aimed at the erosion of rent-control. Its sponsors are only concerned with the profits that condo sales and resales could generate...
Stoll, who holds a doctorate in astronomy from the University of Arizona, said the hackers were "no geniuses, but certainly clever...