Word: cleverisms
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Still, as with any great movie or music executive, Lutz's greatest asset is an uncanny sense of what makes a hit. He compares Detroit to Hollywood, arguing that in both cities, cost controls and clever marketing--while obviously important--will avail you little if you don't make popular products. And like many successful entertainment execs, he holds that focus groups will take you only so far: there's always an element of gut, and of risk. Lutz used his gut to propel a struggling Chrysler to greatness in the 1990s with a series of cars and trucks that...
...broad learning and boundless intellectual curiosity, of impeccable integrity, of impish wit and gently clever pen,” Dean of Freshmen Elizabeth Studley “Ibby” Nathans said in an email message...
Neil LaBute, the acid-tongued writer-director of films including Your Friends and Neighbors and In the Company of Men, has created a fiendishly clever play that breaks out of its familiar (albeit amusing) framework of relationship comedy and achieves a level of provocativeness that is unexpected. The Shape of Things is a stunningly funny, engaging piece of theater—the best new play of the year...
...heart of Berlin's staying power: "Part of being essential to pop culture is staying adaptable. In days of rag, the jazz age, and now in hard times, Berlin not only anticipated the general feeling but styled it attractively, gave advice that most people wanted to take." Berlin was clever, but not too too clevah. His songs had a plebian sophistication - the wit everybody could...
...agencies. (The royalties to "Always" were a wedding gift to Ellin.) He could be generous to his colleagues as well. On "Annie Get Your Gun" Berlin was to receive 5% of the royalties for his score, to 4% for the libretto by Herbert and Dorothy Fields. Grateful for the clever song cues in the musical's book, he gave the brother-and-sister writing team a half point of his share, so they'd be even...